Statistics don’t lie, at
least when they’re not distorted. So, based on reliable statistics, it’s easy
to see the truth about the popularity of three new media tools: blogs, video
sharing and text messaging. These three tools are effective in reaching
audiences because their reach is so vast.
Blogging
First, let’s look at blogs. Ian Fisher, assistant managing editor at The New York Times, recently made this comment: “Blogs got very trendy about seven or eight years ago as a new way of storytelling.” The numbers show that blogs are anything but trendy:
- More than 152 million blogs are on the Internet.
- A blog is created somewhere in the world every half second.
- 77 percent of Internet users read blogs.
At least two things make blogs powerful: Blogs have a massive
reach, and blogs give the power to anyone with a computer or mobile device to
share information and opinions with the world.
Video sharing
- YouTube is the world’s third most popular website.
- More than 1 billion unique users visit YouTube every month.
- Over 6 billion hours of video are viewed each month on YouTube — that’s almost an hour for every person on Earth.
- 100 hours of video are uploaded to YouTube every minute.
As with blogging, video
sharing is effective because it’s universal. Anyone with a computer or mobile
device can watch videos on YouTube and other websites, and anyone with a
video-equipped mobile device or a video recorder can produce and post videos.
Text messaging
Finally, we’ve got text
messaging. These days, Americans use their cellphones more for sending and
receiving text messages than they do to make and receive phone calls. Among
American cellphone owners, 81 percent send text messages on their devices. And
Americans aren’t the only ones who’ve latched onto the texting trend: In 24
emerging and developing countries, a median of 78 percent of mobile phone owners use
their devices to send texts.
The widespread use of texting, along with the ease and immediacy
of sending and receiving text messages, contributes greatly to its
effectiveness as a new media tool.
In conclusion
Yes, statistics don’t lie.
And when it comes to statistics about blogging, video sharing and text
messaging, the statistics tell the truth about the power of these three new
media tools.
Sources
John, as always your blog is superb! Your message is crafted perfectly, it is appealing and the graphics are complimentary. I truly enjoyed reading your blog, thank you- Dr. T
ReplyDelete